Black is the new green?

Yesterday I came across Blackle for the first time. I wasn’t sure if it was a hoax or a real attempt to get people thinking taking tiny steps to reduce energy consumption. Google must be on people’s screens for huge amounts of time.
What if there could be a tiny energy reduction every time it was accessed?
As they say:

How can you help?

We encourage you to set Blackle as your home page. This way every time you load your Internet browser you will save a little bit of energy. Remember every bit counts! You will also be reminded about the need to save energy each time you see the Blackle page load.

Help us spread the word about Blackle by telling your friends and family to set it as their home page. If you have a blog then give us a mention. Or put the following text in your email signature: “ – Saving energy one search at a time”.

White or other bright colours on black was a web design that I used to find very appealing. Even now, as a dyslexic, I find it easier to read sites with either a darker background or at least a colour other than white.
To return to the energy saving theme Piers over at monkeymagic found this from the US department of energy. It suggests there could be considerable energy savings if everyone set their desk top, and presumably web site backgrounds, to one of these colours:
I’m setting up a couple of new blogs (details later) and thinking of redesigning this one so this has come at a good moment for me. Food for thought….. What do others think?
Up Date: Loopzilla via email sent me this from the Numbers Guy

On LCD displays, color may confer no benefit at all. In response to my inquiry, Steve Ryan, program manager for Energy Star’s power-management program, asked consulting firm Cadmus Group to run a quick test by loading Blackle, Google and the Web site of the New York Times (which is, like Google, mostly white on-screen) on two monitors — one CRT, one LCD — and connecting a power meter to both. “We found that the color on screen mattered very little to the energy color consumption of the LCD monitor,” said David Korn, principal at Cadmus, which specializes in energy and environment, and does work for the government. The changes were so slight as to be within the margin of error for the power meter.

Plus Andy scoffed at the whole notion of tiny actions making a difference but refused to take the bait and add a comment here!
So there you go – if you’ve got an LCD screen you can have any colour you like. As you were.


One thought on “Black is the new green?

  1. Fascinating isn’t it to think that just changing your homepage could be energy saving… well I guess every little bit we can do to help.

    I find at the moment I have to have my network page as my homepage to remind me to check through it all and find the great sites that others’ have bookmarked for me…. amongst the chaos of feed reading, email checking and blog posting it’s an area I have been consistently neglecting. I think I have to reorganise my life so that I have time to fit everything in actually!!!!!

    Cheers, Rachel

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